In this report to accompany the successful seminar you will find the information, which I teach on a regular basis.

You will not find 100 pages worth of information, which are not relevant to your idea. Instead you will find straight to the point information at your fingertips, which you can read now, and begin to implement immediately.

The report has a workbook attached so you can go to work as soon as you start reading and digesting the information.

So what information will you find in this report.
The report is divided into 13 section loaded with information you can implement straight away.

Each section of the report opens with thought stirrers.
I hear you asking what a thought stirrer is.
Wait for it …
A thought stirrer is a statement made by a business guru that has motivated the SB for small business marketing team to keep on striving to achieve greater goals & objectives for their company. Majority of the ‘thought stirrers’ are extracted from materials used to develop our teams.

There is also a goal that I strongly believe that we all should have in our list of goals.

Can you guess it?
This one goal will keep you motivated to strive for success in your new idea.
The first section looks at the different definitions for idea in a simple and creative manner and then finally concludes with a definition for an idea, which will help your thinking process once you read it.
The expansion of the word IDEA as follows I for Interest, D for Desire, E for Enterprise and A for Attention.

You are probably thinking what does this mean?

Do not worry all is revealed in this amazing report.

The next section zooms in on three methodologies for generating ideas. I can guarantee that Imaging Streaming, which is one of the three idea generating methodologies, will definitely change your Life once you master it. These three methodologies will also help you to solve any problem that you may face now or in the future.

So now you have generated loads of ideas you will need a technique for filtering the ideas, this is where our simple matrix comes to play. Simple but extremely powerful in application, it uses the headings Suitable, Feasible and Acceptable.

Well done you have screened your ideas and 1 of them score the highest mark and it is time to take this idea forward but before you do lets use the next section which is on Self evaluation using five different questionnaires:

1) Assessing yourself all round
2) Assessing your business skills and knowledge
3) Assessing your personal attribute
4) Portfolio Career: Self-test
5) Assessing your aims

What is a Portfolio Career?
In simple terms this is when you have a full time job or a few part time jobs but at the same time running your business or operation. I strong recommend you do not resign from your current job until your new idea is making enough money because things take time. As the Great Pastor Matthew Ashomolowo puts it, we need to use the 80/20 Principle before going full time into our new venture.

In order for any body to take you and your new venture serious you are going to need to produce a business plan. But wait a minute before you tell me that you do not need a business plan.

Consider the following definitions first:

Definition 1:
A business plan is a formal statement that describes in great detail an enterprise that is about to launched, substantially reorganised, or expanded, and is most commonly prepared and presented in order to obtain financing and secure necessary permits and approvals for legalising the venture. (Taken from Model business plans by Wilbur Cross and Alice M. Richey, Prentice Hall Press, Page 3)

Definition 2:
A business plan is a detailed plan setting out the objectives of a business over a stated period, often three, five, or ten years. It is an essential document for raising capital or loans. (Taken from Dictionary of Business, Oxford University Press, Market House Books Ltd, 1996)

Definition 3:
SB Marketing defines a business plan as A – Z for business.

I can understand why you feel you do not need a business plan. The first two definitions make it sound like a document you need to prepare for banks or a finance house. My definition offers a better use of the document and in the report I give you eight new reasons why you need a business plan here is the first three below: - A business plan is:

1. A blueprint
• Framework for building the business
• Shows where to head and how to get there
• Step by step list of how to launch the business
• Enable you to make adjustment and modification
• Starting point to lead you along.

2. A decision tool
• Does financial projection justify the investment?
• Will a marketing plan secure your niche?
• Is management team strong enough to lead to success
There are five more reasons in the report why you need a plan. I hope you agree that a new venture like yours needs a business plan, so now we are in agreement let’s look at the six simple steps to a business plan. Below are Phase 2 and Phase 3, which have key questions about your new idea, and these questions will help you to gather the information you need in order to format your plan.

3. A communication device
• Explains what your company does to the Banker, Accountant, and Solicitor
• Excellent orientation guide for new employees
• Offers a statement of your goals and helps communicate your vision to others.

There are five more reasons in the report while you need a plan. I hope you agree that a new venture like yours needs a business plan, so now we are in agreement let’s look at the six simple steps to a business plan. Below are Phase 2 and Phase 3, which have key question about your new idea, and these questions will help you to gather the information you need in order to format your plan.

Phase 2: Market
This is the research stage. There is no point pursuing an idea for which there is no market. In general there are two methods of collecting market data; they are known as Primary and Secondary.

PRIMARY METHODS	SECONADY METHODS
Questionnaires Personnel Interviews Postal Questionnaires Telephone Interviews Observation Document search	Library – based research Government documents Trade press/directories Statistical surveys

The data collected may be divided again in two more groups
Qualitative and Quantitative.

Key questions that you need to answer are as follows:
• How big is the market?
• Where is it located?
• Does it have geographical boundaries?
• Why will the market respond to the product or service in question?
• What are the products or services unique selling points?
• Are there established distribution channels?
• Would a great deal of promotion and advertising be necessary to raise awareness of product or services?
• Is the market regulated in any way?
• Is the market saturated?
• Is the product or service intended for a niche market? If so, how is the market defined?

Phase 3: Competition
This looks at the key players in the market (if any)
Key questions that you need to answer are as follows:
• How many competitors are there?
• What are the size, quality and character of the competition?
• What are your competitor’s major advantages?
• Why should anyone buy from you and not from your competition?
• How do you expect to offset your competitors’ advantages?
• Do the competitors operate in all sectors of the market?
• Is there a niche free of major competition?

A good idea is to conduct a SWOT analysis on your competitors.
There are four more Phases in the report and a structure of what a business plan should consist of and what vital information to include.
Generals’ tip and structure on how to do it properly.
By now you wondering how much does this report cost?
Wait for it

The price of £57 hard copy through the post (£37 downloadable copy) for this report is almost a joke for the volume of information you'll be receiving.

You can call my office at 08450 506 299 at anytime to order, or just click below.

Click here to express an interest in “Turning idea into reality report” now!

Sincerely,

K.E.Imuere

The Best time to start on that new idea is now!

If you order right Now I will throw in the following :

Bonus1: A set of 100 questions that will help you to think your ideas through.

Bonus2: A years support through email on any issues to do with setting up your business.

Bonus 3: 25% off admission to any of my seminars throughout the year. During the year I hold a number of valuable seminars in a variety of fields. The seminars range in price from around £247 to over £1000. This is a one-time discount on any event I hold for the next 2 years. (Value: £250 maximum)